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The Power of Clean on World Water Day 2016

March 21, 2016

Allison Tummon Kamphuis

On Tuesday March 22, the international community celebrates World Water Day, a time to recognize water issues around the world and inspire people to take action to make a difference.

Through our partnerships with a global network of NGOs, governments and charitable organizations, the CSDW Program has delivered more than 9 billion liters of clean water in over 75 countries.  Our collective efforts to provide clean water in emergencies and community programs have touched the lives of millions of people along with education on the importance of handwashing with soap and proper sanitation.   When children and families have access to clean water, their lives are transformed.  Kids are healthier and able to attend school regularly, women and girls do not spend hours burdened by collecting water and parents are able to focus on more productive economic activities for their family.

Two years ago on World Water Day 2014 we started a project with our NGO partner World Vision  to provide clean water to families in flood prone areas of Quang Tri province in central Vietnam.  Home to more than 600,000 people, Quang Tri is inundated with flood waters every year, putting the health of entire communities at risk.   Recently we returned to Quang Tri where families in the community told us how critical the situation becomes when their water source becomes dirty and they are forced to drink murky, contaminated water.  Everyone suffers, especially the children.

World Vision has distributed P&G Purifier of Water packets in the communities since 2014 and provided WASH education through community volunteers. One of the local mothers shared that she was surprised that the small P&G packet could purify so much water.  Her husband explained the power of clean water, "it is very beneficial for everyone….when our health is good, we improve, allowing us to become productive and work for the good things in life.”

This World Water Day in Hanoi we are launching a new partnership with the Vietnam Red Cross Society to provide clean drinking water to more communities at risk for waterborne illnesses in six provinces in Vietnam.  Over the next 3 years we plan to provide more than 90 million liters of clean water during emergencies through the Vietnam Red Cross volunteer network.

CSDW is proud to join the #Blue4Water World Water Day campaign this year with a wide network of organizations committed to achieving the new UN Global Goal #6 that is dedicated to providing universal access to safe drinking water and proper sanitation.

Thank you to all our partners for your dedicated efforts to highlight water and sanitation issues and the hard work that is making clean water a reality for children and families around the world. Through innovation and partnerships, P&G will continue to play our part in transforming lives every day with the power of clean drinking water.


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